The World Wide Web has long been the favorite tool of marketers, but in 2016, internet marketing reached new heights of sophistication, potency and reach. The global community is increasingly a wired one with more than 3.5 billion internet users in the world. With almost 40 percent of all the people on Earth accessing the internet, there is no reason why you shouldn’t join the billions of people, businesses and organizations who are marketing themselves online.
Key Internet Marketing Strategies
Online marketing has evolved rapidly in the past few years as the business community and consumers have matured. Many of the most powerful and effective strategies of just a few years ago have been embraced by the marketing community to become standard promotional templates, e.g. social media, video, blogging, etc., or they have fallen out of favor to be replaced by more potent ones.
One of the most popular internet marketing strategies of 2016 has been an integrated mobile campaign. This has been facilitated by larger and more function-rich phones as well as mobile-tailored apps from Google and Facebook. More companies are recognizing that if they are not catering to users who are on the move, they are perilously close to handing their competitors the victory trophy.
More Sophisticated Marketing Campaigns
As consumers obtain online information from a rapidly proliferating number of online platforms, companies can no longer maintain a presence on just one or a handful of digital applications. More importantly, you should be creating amazing content on these platforms that engages visitors and makes them hungry for more. Rich content like podcasts, videos and infographic slideshows will not only entice visitors to return to your Facebook page, YouTube channel or website, but it will help solidify your position as a leader in your field.
While you are generating that incredible content, be sure to integrate some important marketing techniques like Search Engine Optimization (SEO) or website optimization. It is extremely important that you use proven SEO strategies like keywords and link building to generate as much traffic as possible to your sites. To keep your visitors there, you want a high performance website that quickly satisfies their needs and ushers them through your sales funnel.
The Future of Internet Marketing
According to some experts, 80 percent of companies plan to increase their digital marketing budgets within the next 12-18 months. This is much more than a sign that online marketing is successful, it is also a clear indication that marketing competition is ratcheting up. If you are not investing a sizable amount of your marketing resources online, you can be sure that your competitors are. Help your company reach its largest possible market and fully realize its potential by creating an immense, unforgettable presence online.
You shouldn’t just be throwing your money into the latest online marketing craze, however. You can learn a lot about internet marketing just by surfing the web, but it often takes an experienced internet marketer to craft a promotional plan that shores up any weaknesses while maximizing your successes. Web Marketing Kings has the expertise and tools to help your company speak to the consumers you need.